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Concept of the magazine: 
“Lyubimaya” is an inspiring, bright and optimistic women’s monthly magazine affordable for the average Ukrainian women. Each month “Lyubimaya” brings its readers a wealth of information and advice on a wide range of subjects including health & beauty, fashion & shopping, family & relationship, career, home decoration, culinary recipes, travel and many exciting cultural interviews and novelties. Warm, entertaining, and often surprising, it also takes a lighter look at everyday life, acknowledging and sharing its readers' experiences. “Lyubimaya” keeps its readers up to date and balances practical solutions with achievable inspiration. Stylish, classic, yet always contemporary, “Lyubimaya” is always a uniquely rewarding magazine. Exclusivity of our magazine is the original pattern from famous Ukrainian designers inserted every month!   

“Lyubimaya” is a stylish guide for active woman looking for inspiration 

Target group:
“Lyubimaya” readers are women 25-45 years old (women aged 30 are core target audience). They are predominantly working, partly being young mothers, having a husband, or living in a stable relationship. Our readers mostly live in big cities or urban areas and have a higher or unfinished higher education. They belong to the middle class earning an average salary. “Lyubimaya” reader is an ambitious and independent thinking woman. She is strong and she manages to combine contemporary attitudes with the best of traditional values. She makes her own choices in life. Even if she is not working, she is more than just a homemaker. She leads an active life, has many interests and she wants to enjoy her life. As a modern consumer, she is prepared to invest time and efforts in order to make the best choices. Consequently, she wants to be well informed and she is looking for good ideas, reliable advice, and achievable inspiration.