Concept of the magazine:
Established in 1993, “Panorama” is the official in-flight magazine of Ukraine International Airlines (UIA). The concept of the magazine, modern design, exclusive materials in Ukrainian and English languages and high quality of print comply with the highest international standards for onboard magazines and make “Panorama” one of the leading bilingual editions in Ukraine. The publication offers a broad selection of interesting, useful and reliable information about UIA destinations worldwide, a variety of travel related ideas and tips, hotel reviews, information about most noticeable events in Ukraine and around the globe and many outstanding features about Ukraine’s deep-rooting cultural traditions, historical treasures, modern life and art. The magazine inspires active and business orientated readers to discover new destinations providing useful advice regarding the best vacation spots, weekend trips and business travel, and keeping them well informed about the best of what they can get at their final UIA destination.
Panorama is the only high quality bilingual in-flight magazine in Ukraine.
Target group:
The audience of the magazine consists mostly of business people – high-income level managers, directors, or owners of companies. Readers of the magazine are aspiring for personal growth and development of their business; they are active consumers of new goods and services, travel a lot (abroad and across Ukraine), prefer stylish things and accessories, visit restaurants, bars and night clubs.
The magazine is available on all UIA international flights to and from Ukraine, at the Kiev Boryspol International Airport, at leading travel agencies, hotels, and restaurants all over Ukraine. Its is additionally distributed through all UIA representative offices abroad and in major Ukrainian embassies worldwide and mailed to over 1000 companies and embassies in Ukraine and present at major Ukraine-related conferences, seminars and exhibitions in Europe. By the means of those distribution channels, we reach the highest-level professionals and wealthy travellers.
“Panorama” reaches close to two million readers a year.
