Concept of the magazine:
“What’s On” is an English language entertainment-listings weekly magazine distributed in Kiev, offering both international and Ukrainian community an insider's view of what's really happening in Kyiv. The magazine has a positive, stylish approach to life in Ukraine, covering everything from weekly cultural events to social issues as national events, historical anniversaries, major political developments, leading personalities, completed by practical advice. The magazine involves many personal views as expressed by local personalities on a wide range of subjects. “What’s On” portrays Kyiv as a burgeoning European capital full of excitement and colour, but at the same time seek to offer an unique insight into the ancient history and culture of the city. For 8 years of its existence on the market, “What’s On” won the leading position in its segment having become the most popular guide of cultural life of the capital, providing advertisers the perfect vehicle for their promotion.
“What’s On” is the first and only English language entertainment edition in Ukraine
Target group:
The audience consists of more than 40 000 readers weekly. They are the most active, prospective, and well-provided people; foreign executives, diplomats, tourists, employees of foreign firms and representative offices; young well-provided Ukrainians and students, who speak English fluently and have an active life style. The average age is 20-29, both female and male with middle and high income.
70% of the audience is Ukrainian: approximately 30 years old professional working in the international market with a progressive outlook and aspirations to Euro-standard life. 30% are ex patriots with international experience and a large income; living in Kyiv for at least 2 years, mainly with his/her family.
Both groups expect reliable information, good recommendations, and useful advice.
Learn more what's happening in Kyiv on www.whatson-kiev.com !
